This year’s wonderful ADMEI conference stressed the importance of innovation. As keynote speaker James Feldman so accurately professed, innovation entails capitalizing on your creativity and turning it into profitable, productive solutions. It’s not enough to have grand ideas about change, it takes the vision to put those ideas into action and spur true progress.
VIPER is gearing up for ADMEI 2014 in Washington D.C. We’re extremely excited for the opportunity to meet with the influential and innovative group of people who help drive our industry forward, and there is a lot to be optimistic about.
Happy New Year from VIPER! We’re ringing in 2014 with solutions to help your DMC capitalize on the opportunity presented by the New Year. We have a renewed commitment to helping DMCs win more business by making Viper even easier to use. Our engineers have been hard at work refining our software and optimizing our user interface to make Viper more intuitive and efficient than ever before.
As yet another year comes to a close and we look ahead into 2014, the meeting, incentives and business travel industries are buzzing with optimism. The economy continues to improve, and businesses are becoming increasingly comfortable investing to receive the tangible benefits of incentive programs and business travel. With an increasing surge in demand, it’s more important than ever for DMCs to set themselves apart by providing exceptional service to exceed clients’ expectations.
EIBTM 2013 kicks off this week in magnificent Barcelona. With over 15,000 industry professionals and 3,100 exhibitors participating, this year’s EIBTM is sure to be a hotbed of ideas and innovation that will lead the meetings, events and incentives industry into to future.
It’s an interesting time in the DMC industry. Some people are lamenting the influx of resources that threaten to encroach on the DMC business, but we’re finding opportunity to do things differently, and do things better. It’s time to leverage technology to your advantage now — like right now.
The VIP Event Resources Team is thrilled to announce the launch of Hooklu, our brand new electronic proposal platform designed specifically for hotels. So, what’s Hooklu all about? It’s about optimizing your sales in the modern marketplace, and making it insanely easy to do so. Proposals with Impact. Seamless Delivery. Comprehensive Analytics.
VIPER is gearing up for IMEX 2013 in Las Vegas, and we’d love to meet with you. We couldn’t be more excited, because we’ve got some revolutionary ideas for DMCs. Contact us for an appointment to see how partnering with VIPER will help boost your sales through the tremendous influence you possess when delivering media-rich proposals.
You’ve heard us talking about the power of media-rich content in proposals. You’ve heard us say the technological tide is coming in and that you should be prepared. You’ve heard us say we have the tools to help you stay ahead, but have you ever really experienced what a Viper Proposal can do for you?
What do clients think about when you offer up your services? Are they looking at price? Are they comparing features and options? Do they look you up on a social networking site to see if you share common interests? As much as you might think people are weighing entirely rational factors in their decision-making, it’s simply not the case. It turns out the way your content looks is just as important as what it says.
There’s some pretty good research backing it up. In fact, people largely act based on emotional reactions, and it’s not until the justification phase following a purchasing decision that they begin to rationalize concrete factors. Even then, many people will cling to whatever justification they can to rationalize whatever decision they’ve already made. Continue reading