EIBTM 2013 kicks off this week in magnificent Barcelona. With over 15,000 industry professionals and 3,100 exhibitors participating, this year’s EIBTM is sure to be a hotbed of ideas and innovation that will lead the meetings, events and incentives industry into to future.
It’s an interesting time in the DMC industry. Some people are lamenting the influx of resources that threaten to encroach on the DMC business, but we’re finding opportunity to do things differently, and do things better. It’s time to leverage technology to your advantage now — like right now.
The VIP Event Resources Team is thrilled to announce the launch of Hooklu, our brand new electronic proposal platform designed specifically for hotels. So, what’s Hooklu all about? It’s about optimizing your sales in the modern marketplace, and making it insanely easy to do so. Proposals with Impact. Seamless Delivery. Comprehensive Analytics.
VIPER is gearing up for IMEX 2013 in Las Vegas, and we’d love to meet with you. We couldn’t be more excited, because we’ve got some revolutionary ideas for DMCs. Contact us for an appointment to see how partnering with VIPER will help boost your sales through the tremendous influence you possess when delivering media-rich proposals.
You’ve heard us talking about the power of media-rich content in proposals. You’ve heard us say the technological tide is coming in and that you should be prepared. You’ve heard us say we have the tools to help you stay ahead, but have you ever really experienced what a Viper Proposal can do for you?
What do clients think about when you offer up your services? Are they looking at price? Are they comparing features and options? Do they look you up on a social networking site to see if you share common interests? As much as you might think people are weighing entirely rational factors in their decision-making, it’s simply not the case. It turns out the way your content looks is just as important as what it says.
There’s some pretty good research backing it up. In fact, people largely act based on emotional reactions, and it’s not until the justification phase following a purchasing decision that they begin to rationalize concrete factors. Even then, many people will cling to whatever justification they can to rationalize whatever decision they’ve already made. Continue reading
Amid the handwringing, the cold feet and the ever-present whinging associated with the recession, some pretty shortsighted habits developed. People panicked and closed their wallets, refusing to devote any capital to travel or even promotion of their destinations and services.
DMCs have been dealing with increasingly stingy customers, and they have been continually looking for fodder that reminds people why spending on travel and promoting destinations pays off. Well, the number crunching robots — some claim they are actually human —have been doing some heavy research, and the results are startlingly positive for all parties associated with the travel industry.
There is quite a lot of grumbling about the future. “The industry is changing,” they bemoan. “It seems lead times are getting shorter and budgets are diminishing each day.” “There are more and more readily available sourcing and organizing tools that seem to be pushing DMCs to the fringes thought.” People want to know how these trends are going to affect our businesses in the future, but there is fatal flaw in that line of thinking: these trends are actually affecting our businesses today.
DMCs have a pressing need to adapt and be ready today, or there frankly won’t be a tomorrow in our industry. With so many tools at people’s fingertips, DMCs need to ask themselves the hard question: “What are we doing that makes working with us so much better?”
Analytics may not sound like an overly stimulating concept. Truthfully, it probably makes you cringe with thoughts of boredom associated with poring over stacks of Excel files while meticulously analyzing and interpreting data.
Good news folks, there are now machines that do the vast majority of the analyzing for you. Computers are capable of collecting and organizing avalanches of data in just seconds that used to take years of observation, survey and polling to acquire.
“Who cares?” you may be thinking. Well, you should care; data is worth more than its weight in gold these days. It goes well beyond business clichés and buzzwords, because analytics give you a real-time look into what effect your communications, products, people, business practices, etc. are having on customers. Essentially, the right analytics tools mean you won’t be left wondering which part of your budget or which hours of your day are effective and which ones are a being wasted. Continue reading
If you go looking for projections about where the meetings industry is headed, there are lots of opinions floating around. But one constant you’ll find across the board is the increased role technology is going to play in all facets of the business.
This trend is being rapidly accelerated by the increased flow of younger people into the workplace. These newer members to the workforce are not only extremely adept at working with technology, but they also expect it as a constant in their lives and an essential part of most viable business practices. This is potential boon to companies who embrace technological trends because it will help spur innovation and creativity from within. Continue reading