Position your DMC for success in the new year

There's a new VIPER this new year. Click Here to take the tour.

There’s a new VIPER this new year. Click Here to take the tour.

The calendar is getting ready to turn yet again. The DMC world is changing, and it’s time to take stock of how DMCs can position themselves for success in the future. The hard truth is that vaults of local knowledge, wonderful supplier relationships and an outstanding destination aren’t enough to grow business by themselves. The keys to success exist in the myriad small ways DMCs differentiate themselves from the competition and continually strive to improve the way they do business, both internally and with clients.

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Make sure you’re taking advantage of all VIPER’s great features!

VIPER has changed a lot in the last 6 months, and we’ve released a host of new features designed to maximize your VIPER experience by enabling DMCs to work smarter and more efficiently. Take a look at the videos below, and make sure your team is utilizing VIPER to its full potential. We’d love to hear your thoughts on our new tools, so please send us some feedback when you get a chance.

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So many RFPs, so little time.

toomuchwork-300x200It’s no secret hotels are getting buried in an avalanche of electronic RFPs. Remember the good ol’ days when every RFP represented a realistic piece of potential business? The sheer number of online RFPs many hotels are receiving  is overwhelming, and many are neither a good fit for the hotel, nor the client.

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Breaking down Hooklu’s ROI. How can you afford not to try this?

The team at Hooklu fully understands the challenges of running a business, so we’re aware that every cost needs to be analyzed to determine it’s value. When building Hooklu, one of our top priorities was to create a product and cost structure that would ensure a solid ROI for our customers, quickly and easily.

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Your hotel can’t compete with yesterday’s technology.

payphoneResisting modernization is a dangerous tactic for any company. Sure, there’s a beautiful nostalgia that accompanies seeing the sculpted hood ornament on a classic car or hearing the crackle of an old vinyl record, but you don’t win business on the back of fond vintage memories. No matter how attached you are to the way you do things, there’s a faster, more efficient solution out there. Businesses that don’t get on board will find themselves in the same camp as the drivers of those classic cars: getting left in the dust.

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Hooklu: Your Hotel and Resort Proposal Solution

The technology solution your hotel has been waiting for is here. Welcome to Hooklu.

  • Respond to RFPs faster than the competition with lightning-fast online proposal delivery
  • Wow your clients with media-rich content and HD video
  • Advanced analytics tools notify you the moment your proposal is viewed, and provide the data-driven business intelligence to manage your sales and strategy with confidence

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Take charge of your identity: Be a part of the buying decision.

shutterstock_143657227-300x200Look, you know that’s a great hotel you run. I know it’s a great hotel. But what about the potential clients looking into your hotel from hundreds or thousands of miles away? They’re only getting a snapshot of what you’re all about, and they’re equal parts emotional and rational decision makers. This is to imply that how you say something is just as important as what you say. It’s time you take charge of your identity, and take an active role in buying decisions.

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