As yet another year comes to a close and we look ahead into 2014, the meeting, incentives and business travel industries are buzzing with optimism. The economy continues to improve, and businesses are becoming increasingly comfortable investing to receive the tangible benefits of incentive programs and business travel. With an increasing surge in demand, it’s more important than ever for DMCs to set themselves apart by providing exceptional service to exceed clients’ expectations.
The trend of growth bodes well for the immediate and long term future. “The research report, which was conducted by Reed Travel Exhibitions IBTM Event Portfolio and PCMA, in association with The Right Solution, also identified that meeting budgets for the next twelve months were expected to increase on average by 5.2% compared to a 3.7% increase over the past twelve months which is a positive indicator for the industry going forward.”
Additionally, it’s going to be the savvy, progressive businesses, not the stubborn and timid, that are proactively spending on travel as an investment. “A consensus is forming that, leading into 2014, meetings, events and business travel will continue to remain critical drivers assisting organisations in their efforts to reach their strategic business objectives and effectively communicate with their employees, customers and partners worldwide.”
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With that kind of client base and an overall increase in demand, a lot of DMCs will be looking for solutions to help them win more business. Now more than ever, the impact businesses make in their first contact needs to be powerful. We believe that innovative tools and the ability to do things better, faster and smarter is essential. If you’re looking for a way to do things differently, give Viper a call.