We’ve had our finger on the pulse of the DMC industry for quite a while, and the consensus is pretty clear: DMCs are extremely busy right now. That sounds like good news, but the reality lies in the fact that there is a pretty big difference between being busy and being productive. Often, being busy is a sign that productivity isn’t quite where it needs to be. Which side of the line do you find yourself standing on?
If a DMC is buried under such a pile of inquiries that some business opportunities languish from slow response times or hastily produced, mediocre deliverables, perhaps that busyness is actually symptomatic of an issue that needs a solution. To that point, response times are more important than ever. In a competitive, bustling marketplace, the first DMC through the door is going to win a lot more business than the 2nd, 3rd or 4th. But responding in a flash doesn’t mean much if you’re just going to deliver a patchwork of unorganized PDFs, Excel files and Word Documents. Clients want DMCs to be faster, but they also expect DMCs to deliver better materials.
We’ve embraced a mantra and a course of action to confront these difficulties and come out on top: Out with the old and in with the tech. We don’t claim technology to be the cure to every business obstacle, but we’ve made it our goal to address specific issues and create tangible solutions. VIPER gives you the ability to deliver remarkably powerful proposals with media-rich content including HD photos and videos and stunning 3D event renderings. Combine the highest quality proposals with the fastest delivery times available thanks to one click online delivery, and you’re jumping ahead of the market.
The simple fact is it’s tough to compete today with yesterday’s technology. The market is modernizing and expectations are evolving. It’s time to use those changes to your advantage and leverage technology as an asset.