It’s no secret hotels are getting buried in an avalanche of electronic RFPs. Remember the good ol’ days when every RFP represented a realistic piece of potential business? The sheer number of online RFPs many hotels are receiving is overwhelming, and many are neither a good fit for the hotel, nor the client.
The team at Hooklu fully understands the challenges of running a business, so we’re aware that every cost needs to be analyzed to determine it’s value. When building Hooklu, one of our top priorities was to create a product and cost structure that would ensure a solid ROI for our customers, quickly and easily.
Resisting modernization is a dangerous tactic for any company. Sure, there’s a beautiful nostalgia that accompanies seeing the sculpted hood ornament on a classic car or hearing the crackle of an old vinyl record, but you don’t win business on the back of fond vintage memories. No matter how attached you are to the way you do things, there’s a faster, more efficient solution out there. Businesses that don’t get on board will find themselves in the same camp as the drivers of those classic cars: getting left in the dust.
Look, you know that’s a great hotel you run. I know it’s a great hotel. But what about the potential clients looking into your hotel from hundreds or thousands of miles away? They’re only getting a snapshot of what you’re all about, and they’re equal parts emotional and rational decision makers. This is to imply that how you say something is just as important as what you say. It’s time you take charge of your identity, and take an active role in buying decisions.