DMCs know all too well how important it is to accommodate client requests and how difficult it can be remember and implement them, especially when collaborating with on a program. VIPER is taking the sting out of staying on the same page with clients and colleagues thanks to internal Notes Functionality throughout the program. If you’ve ever had multiple people involved on a program, then VIPER has the tools to make a serious impact on efficiency and accuracy for your DMC.

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It’s hard to believe hotels face a problem with receiving too many leads, but it’s a real issue. Thanks to the recent rise of electronic RFPs, planners can send a request for proposal to any number of hotels in different locations around the world. This has led to a huge rise in the number of RFPs hotels receive each year, and they’re forced to respond to this influx without additional resources. Fortunately, there are solutions available that make it possible to capitalize on the deluge of leads while ensuring no opportunity slips through the cracks. Continue reading →

Put your ideas into action.

This year’s wonderful ADMEI conference stressed the importance of innovation. As keynote speaker James Feldman so accurately professed, innovation entails capitalizing on your creativity and turning it into profitable, productive solutions. It’s not enough to have grand ideas about change, it takes the vision to put those ideas into action and spur true progress.

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Resisting modernization is a dangerous tactic for any company. Sure, there’s a beautiful nostalgia that accompanies seeing the sculpted hood ornament on a classic car or hearing the crackle of an old vinyl record, but you don’t win business on the back of fond vintage memories. No matter how attached you are to the way you do things, there’s a faster, more efficient solution out there. Businesses that don’t get on board will find themselves in the same camp as the drivers of those classic cars: getting left in the dust.

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Redefine what efficiency means to your hotel.

How does your hotel measure efficiency and success? Whether it’s in your annual sales, your operating costs, or your growth, you’re probably looking to improve on those metrics. One thing there’s never enough of is time, so what you get out of each available minute is extremely important. Is your hotel doing everything it can to work more efficiently and accomplish more? The solutions you need are already here, and they’re closer than you think.

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The technology solution your hotel has been waiting for is here. Welcome to Hooklu.

• Respond to RFPs faster than the competition with lightning-fast online proposal delivery
• Wow your clients with media-rich content and HD video
• Advanced analytics tools notify you the moment your proposal is viewed, and provide the data-driven business intelligence to manage your sales and strategy with confidence

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Take the Leap! Transform your business from busy to productive.

We’ve had our finger on the pulse of the DMC industry for quite a while, and the consensus is pretty clear: DMCs are extremely busy right now. That sounds like good news, but the reality lies in the fact that there is a pretty big difference between being busy and being productive. Often, being busy is a sign that productivity isn’t quite where it needs to be. Which side of the line do you find yourself standing on?

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What did you envision your DMC would look like five years ago? What does it look like today? Chances are things have undergone some significant changes — both on the exterior and under the hood — that have significantly altered the way your DMC looks and operates, and it’s likely there are some solutions you wish you’d adopted a lot faster.

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We’ve been busy spinning up new features that make Viper work harder for you. The newest batch of functionality sees enhanced content library management, streamlined content creation, and intuitive business management.

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Welcome to ADMEI 2014!

VIPER is gearing up for ADMEI 2014 in Washington D.C. We’re extremely excited for the opportunity to meet with the influential and innovative group of people who help drive our industry forward, and there is a lot to be optimistic about.

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